Rick Ross kicks off this Saturday morning with a new dope boy's anthem, "Kyrie," named for the Cleveland Cavaliers jersey whose jersey he likes to don when he's "standin' out the roof." Also on the immense track, produced by North Carolina's DP Beats, Rozay na
Tomorrow we'll be seeing Kevin Durant's current and former teams facing off head-to-head for the first time since KD left OKC for the Golden State, and the media-broiled beef between KD and his former teammate Russell Westbrook is on everyone's mind.
The NBA season is finally upon us. In just a few hours the Cleveland Cavaliers will be receiving their championship rings and raising a championship banner into the rafters at Quicken Loans Arena as the 2016-17 season tips off from Cleveland.
One of the greatest communities on twitter is #NBATwitter, and the NBA has revealed steps to improve that experience by producing a weekly pre-game show that will air exclusively on Twitter's social media platform.
The NBA has officially announced a rule change in an attempt to cut down the "Hack-A-Shaq" gameplan which has recently been used on the likes of DeAndre Jordan, Dwight Howard, Hassan Whiteside, Andre Drummond and more.
Earlier this morning, Adidas officially announced their new long-term contract extension with Kanye West which will see his Yeezy line transcend the lifestyle category and breach the world of sports performance products.
It's way too early to start thinking about the 2016-17 season. The NBA Finals rematch we have all been waiting for will tip off tomorrow, and then there's still the NBA Draft and the Summer of Kevin Durant to look forward to.
The Minnesota Timberwolves' #1 overall pick, Karl-Anthony Towns, was named the 2015-16 NBA Rookie of the Year today in unanimous fashion. All 130 voters selected Towns as the Rookie of the Year and it should come as a surprise to no one.
Last night, Golden State Warriors guard Stephen Curry won his second consecutive NBA MVP award. He became the first player ever to win the award in a unanimous vote, something greats like Bill Russell, Magic Johnson and Michael Jordan never achieved.
Kobe Bryant made a grand farewell last month, dropping 60 points in his final game en route to a memorable retirement. However, it looks like the Black Mamba isn’t quite ready to step away from the game completely.
Rebranding can serve a couple purposes. It can be timed to modernize someone’s look to coincide with updating their product, or it can be used to hide the fact that a business is failing miserably.
TNT’s “Inside The NBA” crew probably has more fun than any other sports broadcasting crew, to the point that I sometimes wonder what exactly is in those NBA on TNT mugs they’re always sipping on.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.