The stars have arrived and the 2016 MTV Video Music Awards are now underway. The performances will be a huge part of the show, as Rihanna will carry out something of a career retrospective and Kanye West will have free reign.
Every year at the VMAs, MTV hands out its Michael Jackson Video Vanguard Award to one deserving recipient. This year, they'll give the honor to Rihanna for “decade-long impact on music, pop culture, fashion, film, and philanthropy."
MTV snagged Tyga for his own reality TV show, with the recently debuted show "Kingin with Tyga," and now it appears as though the platform is eyeing his former lover, Blac Chyna, for her own reality gig.
Nicki Minaj certainly had two of the biggest event videos in recent memory. "Anaconda" managed to smash VEVO records for most streams in a day upon its release, shooting the previously lukewarm single to the number 2 spot.
Australian rap beauty Iggy Azalea is blowing up, and there's no stopping it. MTV is keeping the momentum going, but tapping the chart-topping rapper to host the re-launch of their TV show "House of Style."