Eminem's newest collaboration with Rihanna was always expected to be huge, but this week it got a pretty surprising second wind. "The Monster" had a 123% sales increase in the last seven days, giving it the biggest sales week yet for the single, which officially dropped back in October.
Eminem and Rihanna are apparently an unstoppable force. The two teamed up on "Love The Way You Lie" back in 2010, which went on to become Eminem's best selling single, moving six million units in the U.S. alone. Em and RiRi's latest offering isn't doing too bad for itself either, hitting the platinum mark this week.
Many are familiar with Eminem's childhood in Detroit home through his album covers. First featured on his seminal Marshall Mathers LP in 2000, and revisited on the cover of MMLPII, which dropped this week.
Eminem sold an insane number of copies of The Marshall Mathers LP 2 this week, but it turns out it wasn't the only one of his albums flying off the shelves. The hype around Em's new record was apparently strong enough that ALL SEVEN of his previous solo albums showed up on the Billboard 200.
Eminem took things back to basics on his new LP. The Detroit rapper recruited one of Hip Hop's pioneers, Rick Rubin, to help him channel some classic sounds and ideas, many of which came through sampling.
As expected, Eminem did some big numbers for the opening week of Marshall Mathers LP 2. The album was projected to sell 700,000 to 750,000, and if the initial numbers are correct, he did even better than projected.
Eminem narrowly edged out the Beatles to become the best selling artist of the last decade, and it seems he's still competing with the band, now matching a Billboard record previously set by the fab four.
One of the most anticipated tracks off Eminem's MMLPII was the Kendrick Lamar collaboration titled "Love Game." When the album leaked, and thus the track as well, fans were surprised at the concept record, which was in no way a scathing hip-hop record that we expected, but a very quirky song actually about love.