Kanye West's mother, Donda West, has always been his biggest inspiration. Since her tragic passing in 2007, Kanye has gone on to name his charitable foundation as well as his creative agency (DONDA) after his deceased mother.
While little is really known about the movements of DONDA and their relationship to hip-hop, it is apparent that through a recent string of album art designs that they are fixed on bringing 'art' back to hip-hop music.
As you probably know by now, Kanye West and Paul McCartney teamed up for a joint track called "Only One" last night, billed as the first of "several" collaborations between them.
We all know that Tyga's a huge fan of Ancient Egyptian culture. Maybe it's the fact that he once dropped $20,000 on an Egyptian tomb, or his pharaoh-inspired Last Kings hats, but suffice it to say that T-Raww's an Egyptophile.
This probably won't come as a surprise, given Jay Z and Kanye West's close ties, however Roc Nation and DONDA have made it official, announcing a new partnership this morning.
Want to dress like Kanye or Big Sean without having to break your wallet? Well, today is your lucky day as Kanye West and his Donda team have expanded the G.O.O.D. Music brand by opening up a merchandise store.
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