The last time Jay Z acquired an alcohol brand, we all got an earful of branding in the form of a truly terrible pun that graced (or besmirched?) his and Beyoncé's "Drunk In Love," but with his latest acquisition, he'll have a much harder time incorporating t
Diddy Reportedly Partners With High-End Tequila Brand [Update: It's Official] Jan 8, 2014 at 01:48pm
Diddy has turned Ciroc vodka into a well-known and well-liked brand, one that is also synonymous with rappers around the world. Now that Ciroc is a $100 million franchise, Diddy is looking for the next big thing-- which is apparently tequila.