Jordan Brand has been slowly rolling out a series of sneakers with slightly altered color blocking, calling them the “Alternate Collection.” Each of the sneakers has taken an existing shoe and inverted some of the colors.
After some poor quality photos circulated the web last week, Jordan Brand has begun an elaborate unveiling for the Air Jordan 30. It’s took place at Adler Planetarium in Chicago, and the recorded livestream of the event is still available here.
As February approaches, Nike has rolled out their annual Black History Month collection. Aside from sneakers, the collection features hats, tees, shorts and hoodies, all themed with this year’s chosen BHM pattern.
In 2015 Air Jordan made a commitment to returning to high quality materials, something fans have complained about as the quality of materials and construction of retro Jordan sneakers has diminished while the price tag has gotten larger.
When NBA star basketball player Michael Jordan teamed up with Nike in 1984 and launched his Air Jordan brand the following year, unbeknownst to former Chicago Bulls shooting guard, he was making history.