Kanye West’s track “Facts” dropped just before the New Year, and in it he spends most of the song directly addressing his former relationship with Nike, and current relationship with Adidas.
As if the promise of an NFL career isn’t enough, adidas has added a pretty hefty carrot to the end of the proverbial stick. The athletic apparel brand is offering a cool $1 million to anyone who can break the current 40-yard-dash record.
The biggest sneakerhead in the NBA probably isn’t who you’d expect. It’s not Kobe, despite his personal player exclusive Air Jordan collection. It isn’t Nick Young, despite his “Swaggy P” nickname.
Lets be clear that this stands as only a rumor at the moment, but it certainly make sense. According to KicksOffCourt, Kanye West has inked a clothing line deal with ADIDAS/ Y-3 and he’s calling it YEEZI.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.
One year after its launch, the Adidas Ultra Boost is finally adding some color. Nothing against the monochrome versions, which has sold quite well, but we are glad to see some to go with the clean silhouette.
Be careful out there in the wide world of Instagram. Ever since Instagram moved past its initial test period, they’ve been letting anyone and everyone with a few dollars to their name create and run advertising.
As a guest on Power 105.1's The Breakfast Club, Kanye West talked with Angela Yee, Charlamagne and DJ Envy about his polarizing Adidas Yeezy 750 Boost and revealed that an all-black colorway is indeed in the works- though they won't be an easier to get your ha