Kanye West’s track “Facts” dropped just before the New Year, and in it he spends most of the song directly addressing his former relationship with Nike, and current relationship with Adidas.
We've already witnessed the release of the Adidas Yeezy Boost 350, the Yeezy Boost 750, and even the Yeezy Boot 950.
So it was only a matter of time until Kanye West and Adidas debuted the mid-cut Yeezy Boost.
Signature sneakers have been taking a beating lately. We all know what happened when Under Armour unveiled the "Chef" Under Armour Curry Two Low and when Adidas debuted James Harden's kicks for next season it was more of the same.
As if the promise of an NFL career isn’t enough, adidas has added a pretty hefty carrot to the end of the proverbial stick. The athletic apparel brand is offering a cool $1 million to anyone who can break the current 40-yard-dash record.
The biggest sneakerhead in the NBA probably isn’t who you’d expect. It’s not Kobe, despite his personal player exclusive Air Jordan collection. It isn’t Nick Young, despite his “Swaggy P” nickname.
Lets be clear that this stands as only a rumor at the moment, but it certainly make sense. According to KicksOffCourt, Kanye West has inked a clothing line deal with ADIDAS/ Y-3 and he’s calling it YEEZI.
Kanye West's Adidas Yeezy Boost line hasn't released a new colorway in quite some time but judging from a recent video posted by Kim Kardashian (West) there's a new Yeezy Boost 750 on the horizon.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.
One year after its launch, the Adidas Ultra Boost is finally adding some color. Nothing against the monochrome versions, which has sold quite well, but we are glad to see some to go with the clean silhouette.