Kanye West’s track “Facts” dropped just before the New Year, and in it he spends most of the song directly addressing his former relationship with Nike, and current relationship with Adidas.
We've already witnessed the release of the Adidas Yeezy Boost 350, the Yeezy Boost 750, and even the Yeezy Boot 950.
So it was only a matter of time until Kanye West and Adidas debuted the mid-cut Yeezy Boost.
Signature sneakers have been taking a beating lately. We all know what happened when Under Armour unveiled the "Chef" Under Armour Curry Two Low and when Adidas debuted James Harden's kicks for next season it was more of the same.
Kanye West has been keeping his fans fed, whether it's The Life of Pablo, the first Cruel Winter single, pop culture commentary and/or controversy, or simply tweeting, the rapper has been staying busy.
The brand new Adidas Yeezy Boost 350 V2, which is essentially a more decorated pair of Kanye West's low-top Yeezy Boosts, will be arriving next month in a "Steel Grey/Beluga/Solar Red" color scheme.
James Harden's very first signature sneaker, the Adidas Harden 1 will reportedly be releasing in December and although Adidas hasn't officially unveiled the much anticipated kicks- they have already leaked online.
As if the promise of an NFL career isn’t enough, adidas has added a pretty hefty carrot to the end of the proverbial stick. The athletic apparel brand is offering a cool $1 million to anyone who can break the current 40-yard-dash record.
The biggest sneakerhead in the NBA probably isn’t who you’d expect. It’s not Kobe, despite his personal player exclusive Air Jordan collection. It isn’t Nick Young, despite his “Swaggy P” nickname.
Kanye West's Adidas Yeezy Boost line hasn't released a new colorway in quite some time but judging from a recent video posted by Kim Kardashian (West) there's a new Yeezy Boost 750 on the horizon.
Lets be clear that this stands as only a rumor at the moment, but it certainly make sense. According to KicksOffCourt, Kanye West has inked a clothing line deal with ADIDAS/ Y-3 and he’s calling it YEEZI.