We've already witnessed the release of the Adidas Yeezy Boost 350, the Yeezy Boost 750, and even the Yeezy Boot 950.
So it was only a matter of time until Kanye West and Adidas debuted the mid-cut Yeezy Boost.
Kanye West's Adidas Yeezy Boost line hasn't released a new colorway in quite some time but judging from a recent video posted by Kim Kardashian (West) there's a new Yeezy Boost 750 on the horizon.
In the least surprising news of all time, a well renowned sneaker customizer by the name of The Shoe Surgeon, has given Kanye West's Adidas Yeezy Boost 750 a 'Red October' makeover.
Adidas has been the official jersey and apparel maker for the NBA since 2006. However, that contract is set to end after next season (2016-17), at which point adidas’ main competitor Nike will take over.
Adidas has a pretty large stable of brand ambassadors at this point, but Pharrell Williams has always been their most successful ambassador – at least according to a report from earlier this month.
Be careful out there in the wide world of Instagram. Ever since Instagram moved past its initial test period, they’ve been letting anyone and everyone with a few dollars to their name create and run advertising.
The monochrome look is still going quite strong, and this new Tubular Nova from adidas Originals is no exception. This time the shoes come in an all-over red look, from the tongue to the laces to the sole.
One year after its launch, the Adidas Ultra Boost is finally adding some color. Nothing against the monochrome versions, which has sold quite well, but we are glad to see some to go with the clean silhouette.
The biggest sneakerhead in the NBA probably isn’t who you’d expect. It’s not Kobe, despite his personal player exclusive Air Jordan collection. It isn’t Nick Young, despite his “Swaggy P” nickname.
While adidas failed to crack the top 10 in basketball sneaker sales among retailers last year, they have been much more successful on the runner front. A centerpiece of their success is the Tubular line.
Retailers and brands alike know that everyone saves up additional cash to make their most lavish purchases during the holiday season. For that reason, the time from Black Friday through Christmas is seen as the most important time for sales.
As if the promise of an NFL career isn’t enough, adidas has added a pretty hefty carrot to the end of the proverbial stick. The athletic apparel brand is offering a cool $1 million to anyone who can break the current 40-yard-dash record.
Yours Truly and adidas continue to bring to life unexpected and exciting collaborations with their Songs from Scratch series. The series often unites hip-hop and R&B artists with lesser-known producers usually hailing from the electronic world.