T-Mobile is stepping up their promo game, enlisting Drake and his "Hotline Bling" dance moves for their Super Bowl commercial. You knew a cellphone provider was going to capitalize on this record sooner than later.
Sprite has always had a connection to rap music. As an advertiser, they were one of the first brands to promote their product with the assistance of rappers, and to specifically target an urban audience in so doing.
Colt 45's been paying attention to last year's viral hits, if their new ad is any indication. It's titled "OG Maco Presents: Keep It Colt 45," and follows up similarly-themed spots that starred Kreayshawn and Juicy J.