Sy Ari taps K Camp for new visuals.
Crooners/rappers K Camp and Sy Ari da Kid have teamed up to put together another banger in the form of "So Many," and now debut its visuals.
Taking on the form of a Pokemon Go parody, the two Atlanta-based artists hop at the center of the Dontell Antonio-direct clip as they bring the Cassius Jay-produced track to life.
"The concept behind the video is we basically wanted to have fun and since the song is kind of cliché we wanted to go out the box with the video a little for the kids to enjoy," Sy Ari says of the new video. "We didn’t wanna do the regular house party with girls and alcohol. Pokemon Go was really trending and gave me the idea to bring it to my director, Dontell Antonio, and he and his team pulled it off. Me and K Camp always link up on a turn-up song, it’s what we Northside n-ggas do."
While it's intended to entertain the kids, the "Hoekemon" game featured in the video probably isn't the best message for the young ones. Nonetheless, it makes for a catchy tune and a clever concept as Sy and K melodiously work together to "catch 'em all."
This visual marks only the latest in a string from recent Cash Money Records signee Sy Ari, following the releases of "Wire Transfer from Birdman," and "Ex-Fiance."