Swizz Beatz & Timbaland Partner With Apple Music For Exclusive "Verzuz" Deal

"Verzuz" is heading to Apple.

BYAron A.Jul 20, 20202.7K Views

If there's one good thing to come out of the coronavirus pandemic, it's the Swizz Beatz and Timbaland-organized Verzuz series. It has truly been one of the most exciting ordeals in music these days, especially as live concerts, festivals, and venues close down. The Instagram-hosted series has had legendary acts come through where they went song-for-song, shared stories behind the music, and created some meme-worthy moments.

https://www.instagram.com/p/CCw9jJgjy2X

With as much clout as an online series can get, Swizz and Tim have announced that they will be bringing their series to Apple. The two signed an exclusive deal with Apple that will give the tech giant exclusive on-demand streaming rights. However, fans will still be able to catch it live on Instagram as it happens in real-time. Apple Music and Beats1 will also be streaming Verzuz at the same time as it's being streamed on Instagram Live.

Apple Music previously hosted Alicia Keys vs. John Legend on Verzuz last month for their Juneteenth special.

Snoop Dogg and DMX's massive showdown to mark the first Verzuz following the announcement of the exclusive partnership. "The battle of the dogs" is set to kick off on Wed., July 22nd at 5 p.m. PST.

Verzuz is making big moves.

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.