In the past year or so, Snapchat has become a leading social media platform, largely because of its unique capacity for uncensored mischief-making, and rappers have done well to touch on it in their music. You're likely familiar with Yo Gotti's explicit snap request on "Down in the DM," and today, we have a new club joint that's wholly dedicated to the video messaging app, coming from three Atlanta trappers in Soulja Boy, Rich the Kid, and Lil Yachty.
There's no denying Soulja Boy's lasting power in Atlanta, and his career has endured because of his continued affiliation with the city's rising stars, including the two young talents heard on "Snapchat." The song boasts yet another hungry feature from Rich the Kid, and it's a nice look for Lil Yachty, too, who dropped off the Shlohmo-produced "Ice Water" yesterday. Before that, Yachty and his bright red dread-mop were spotted on the MSG stage during the unveiling of Yeezy Season 3 and The Life of Pablo.
"Snapchat" is produced by MPC Cartel as well as Soulja Boy himself.
I'm straight 'bout my money, these n*ggas they funny
These n*ggas can't get nothin' from me
I bring this bullshit straight to life like Jumanji
I remember smokin' on the pack, it was funky
- Lil Yachty