Snoop Lion has been active with helping his community with various ventures, and since his trip to Jamaica which lead to a name change and a more positive outlook on life, he has been looking even more to contribute to charitable events.  Now he is going to release a dog food that will help dogs who are in shelters. 

During a recent appearance on the talk show "Chelsea Lately," Snoop announced that the canine food product would be called Dog For Dog, and that with every bag purchased, there will be a bag sent to an animal shelter, ""It's a great cause see because what people don't understand is that a lot of these shelters, they execute these dogs not because they don't have a place or someone that wants to adopt them, it's more about they don't have food to feed them."

What's perhaps most interesting is that Dog For Dog is manufactured to be eaten by dogs, and their owners.