Snoop Dogg claims he was entitled to 10% of Colt 45's net value.
You may remember Snoop Dogg's endorsement of Colt 45's fruit flavored beverage, Blast, but according to the rapper, the deal went a little further than advertising. Snoop is now suing Pabst Brewing Co., arguing that his deal entitled him to 10% of Colt 45's net value upon selling. Pabst was sold for $700 million dollars in November 2014, but apparently, Snoop never got a check.
Pabst has issued a statement on the matter, in which they claim the rapper had never approached them about his alleged share in the company since it changed hands. “We have not been contacted by Snoop Dogg or his representatives about this issue. We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this.”
The Doggfather's lawsuit makes a case that the rapper's campaign made it "cool" to drink Colt 45 again. It's not clear just how much money he's looking for.
We'll keep you updated with any new information on the suit. Do you think Snoop deserves a piece of the sale?