I just have to say that I have never really understood the hype about Rick Ross, but the hype was at an all time high after he dropped “Rich Forever.” “If he gives this to us on a mixtape, imagine 'God Forgives, I Don't'?!!?” But, it is true that “Rich Forever” was some huge ish. I mean, first of all, when it dropped at 3:05 pm, shit was crashing on the internet because of all the traffic.