Scoop DeVille talks about the decision to give his beat for "Poetic Justice" to Kendrick Lamar instead of other rappers, including 50 Cent.
Praise for Kendrick Lamar’s debut album has been plentiful since it’s release, and one of the producers integral to its success has been the man behind two of K.Dot’s biggest singles, “The Recipe” and “Poetic Justice”, Scoop DeVille. The producer reveals that there were other suitors trying to snag the instrumental for “Poetic Justice”, one of them even being 50 Cent.
After the success of the Cali anthem “The Recipe”, Scoop and Kendrick knew they had to continue working together, as DeVille explains in an interview with Q104.7 (via HHDX), “once I got with Kendrick and everybody, they were just really vibing with the record a lot, and after 'The Recipe' came out, it was just mandatory we just started doing more stuff.” Even from the beginning, anyone who heard “Poetic Justice” was feeling it, “That was one of the records that stuck out with the label and Dre and everybody...I’m happy where it went and it got Drake on it, it got cleared by Janet, Jimmy Jam and Terry Lewis, so that’s just amazing on its own.”
Scoop says that several people were interested in using the beat, but he’s glad it went to Kendrick, "A couple artists wanted the record, I was playing it for a couple selective people at the time I was vibing with, like for 50 [Cent] and a couple other people,” adding, “I'm just happy it went where it went 'cus it was a special project as it is...[it went to Kendrick because] it was more so just playing him all the special records that I had and I think he would appreciate.”