Rihanna is TIDAL's MVP of the week.
The struggles of TIDAL have been well-documented since Jay Z took the reigns last March. It is largely the influence of the TIDAL Mafia -- the incredible roster of A-listers who hold ownership stakes in TIDAL that includes Jay Z, Kanye West, Beyoncé, Daft Punk, Jack White, Nicki Minaj, Madonna, Rihanna, Usher, Alicia Keys, & J. Cole -- that has prevented the streaming service from going under. Indeed, Rihanna's new album ANTI earned TIDAL 1 million trial subscribers in 15 hours.
In a promotion with Samsung, Rihanna announced that TIDAL was giving out 1 million download codes for a free digital copy of ANTI. The codes came with a free 60-day TIDAL trial. Within 15 hours, the download codes had all been snatched up.
Unfortunately for TIDAL, the promotion did not require these 1 million opportunists to provide credit card information, which means that their free trials will not automatically be converted to paid memberships come March. However, the album was reportedly streamed over 13 million times during the first 14 hours, so TIDAL can still celebrate that small victory.