Rihanna is the first artist to share an exclusive single on Jay Z's new streaming platform.
The TIDAL exclusives continue to pour in, and Rihanna may have the biggest one yet. After performing her brand new single, "American Oxygen," last night at the March Madness festival, Rih has shared the studio version of teh song on Jay Z and company's new streaming service.
Unlike the previous material we've seen from the TIDAL-affiliated artists, this a bonafide single premiere, rather than an intimate performance or piece of rare footage.
This definitely marks a new strategy, and if Kanye West, Beyonce, Nicki Minaj, Coldplay and the like continue with this premiere-style, it may force some fans to subscribe to the service. Well played.
Stream Rihanna's new single here.