Reebok Presents: Kendrick Lamar's "I Am" Campaign

Kevin Goddard
December 10, 2014 01:10
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Watch Kendrick Lamar pay tribute to his hometown of Compton, California in Reebok's new "I Am" campaign.

Kendrick Lamar recently linked up with Reebok and director Anthony Mandler to shoot a new campaign/commercial called “I Am”.

Serving as an ode to K Dot’s hometown of Compton, California, the video celebrates the limitless potential of the youth and is narrated by Kendrick himself through a powerful verse & message. With his new braided-look intact, K Dot delivers a real message for the youth, as well as confirm that he does indeed have a new sneaker endorsement with Reebok Classics.

Check it out above, and while you’re at it, peep K Dot’s recent “Pay For It” performance on SNL right here.

ICYMI: the “rumored” K Dot’s tracklist that surfaced online yesterday has been indeed confirmed FAKE.

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Reebok Presents: Kendrick Lamar's "I Am" Campaign
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