Reebok Presents: Kendrick Lamar's "I Am" Campaign

Posted by , Dec 10, 2014 at 01:10am

Watch Kendrick Lamar pay tribute to his hometown of Compton, California in Reebok's new "I Am" campaign.


Kendrick Lamar recently linked up with Reebok and director Anthony Mandler to shoot a new campaign/commercial called “I Am”.

Serving as an ode to K Dot’s hometown of Compton, California, the video celebrates the limitless potential of the youth and is narrated by Kendrick himself through a powerful verse & message. With his new braided-look intact, K Dot delivers a real message for the youth, as well as confirm that he does indeed have a new sneaker endorsement with Reebok Classics.

Check it out above, and while you’re at it, peep K Dot’s recent “Pay For It” performance on SNL right here.

ICYMI: the “rumored” K Dot’s tracklist that surfaced online yesterday has been indeed confirmed FAKE.

Watch Kendrick Lamar pay tribute to his hometown of Compton, California in Reebok's new "I Am" campaign.

Kendrick Lamar recently linked up with Reebok and director Anthony Mandler to shoot a new campaign/commercial called “I Am”.

Serving as an ode to K Dot’s hometown of Compton, California, the video celebrates the limitless potential of the youth and is narrated by Kendrick himself through a powerful verse & message. With his new braided-look intact, K Dot delivers a real message for the youth, as well as confirm that he does indeed have a new sneaker endorsement with Reebok Classics.

Check it out above, and while you’re at it, peep K Dot’s recent “Pay For It” performance on SNL right here.

ICYMI: the “rumored” K Dot’s tracklist that surfaced online yesterday has been indeed confirmed FAKE.

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