Reebok Classic has today launched their "Alter The Icons" Spring/Summer '19 collection with the help of J.I.D, Childish Major, Rejjie Snow, Tayla Parx & others.
The complete line-up includes (H/T Reebok):
- Childish Major, Atlanta-based, Grammy-nominated rapper and producer
- J.I.D, standout Atlanta rapper at the forefront of a new school of lyricists
- Rejjie Snow, a rap artist, designer and painter born in Ireland with a limitless persona
- Juno Song, triple-threat model-stylist-songwriter from London who was this season’s breakout
- Tayla Parx, singer-songwriter with credits for the music industry’s biggest powerhouses
- Amira & Kayla, 13-year-old twin sister DJs taking the international music circuit by storm
Featuring each member of the ATI collective, the campaign’s debut film showcases key locations and scenes from the collective’s diverse origin stories. From a recording studio in Atlanta to an unassuming East London café, the clip explores how taking a second look at your past can generate the inspiration you need to build a brand-new future.
“Take the authenticity of what they’ve already created and reflect it on your own. Just create a whole new world," says J.I.D.
Reebok Classic's all-new Alter the Icons SS19 collection includes special colorways of the Workout Plus and Classic Leather, offered in men's, women's and kids sizes, as well as hoodies and joggers. The full collection is available now on Reebok.com, as well as in-store and online through the Foot Locker family of brands.
Check out some of the gear below.
(Reebok Classic ATI: Image Via Reebok)
(Reebok Classic ATI: Image Via Reebok)
(Reebok Workout Plus ATI: Image Via Reebok)
