Take a look inside the packaging of Travis' new release.
Travis Scott's "Birds In The Trap Sign McKnight" quietly got a physical release on Friday, so quietly, in fact, that Travis had no idea until he came across an empty rack in a store.
I found out my album was out in stores by walking in a store and seeing a rack with no cds there. Does that make sense ?— TRAVIS SCOTT (@trvisXX) November 4, 2016
Strangely enough, Travis was having trouble tracking down a copy of his own album, and asked fans to send photos of their purchases, which led to some photos of the packaging, which included a fold-out poster and some "Thank You" notes written by Travis.
PHYSICAL COPIES IN STORES NOW.SEND PHOTOS IF U GRAB ONE— TRAVIS SCOTT (@trvisXX) November 4, 2016
Travis's letter to the fans pic.twitter.com/CEcSIJMq4R— sdp🕊 (@sdpxx) November 4, 2016
Travis thanks God first and foremost, before mentioning Blake, his engineer, Sickamore ("for devoting your life to this shit"), and sending love to "Mom, Dad, Jordan, Josh and Marcus."
Eventually, he did track down both a CD and vinyl copy of the album, making sure to thank Nick Knight, the artist behind the cover.
You can stream Birds In The Trap Sing McKnight here. Will you be picking up a physical copy this weekend?