Priceless Da ROC

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When you speak of a new west-coast hip-hop artist, the last thing that would come to mind would be a young flashy and fly artist with lyrical content and a commercial appeal. Maintaining his street credibility while recording sure-shot hit singles, Unsigned hip-hop artist & Former 106 & Park Freestyle Friday Champion, Priceless Da ROC (also known as just Priceless) has shinned on every aspect of being a complete artist. Being featured on mixtapes worldwide, appearing on numerous radio shows, promoting/throwing his own sold out club venues and sharing the stage with major artist such as Bone Thugs N Harmony, Soulja Boy'Tellem, Audiopush and Murphy Lee, aswell as bay area superstars San Quinn, Big Rich, The Jacka, Laroo, Matt Blaque, Westcoast Hip-Hop legend Ray Luv, headlining his own shows, producing for Def Jam recording artist Juelz Santana and doing it all within living in the bay area for under 2 years. Priceless Da ROC is proving that he is not only one of the best lyricist to come from the west, but also one of the most marketable.

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