People Like U$ Media was started in July 2011 in Philadelphia by Chad Fain, but the company has roots that trace back four years earlier. The name “People Like U$” was originally created in 2007 by Chad’s late cousin, Michael Perkins, who named the company such because the team would create music and film products for “people like us.” Together, the cousins planned to make a distinctive brand that also resonated as a lifestyle that people can identify with.
The rest is history. With Fain as CEO and President, People Like U$ has successfully launched AL 1Thing as its flagship artist, established Dana Black as the next street rap star, released “Get To Know Me: The Mixtape,” filmed “Get To know Me: The Movie,” created the First/Last Cypher series and released a People Like U$ compilation album featuring many of Philly’s top emcees; all in less than 9 months. With an unparalleled combination of knowledge, drive, and talent, People Like U$ is poised for a breakout year in 2012 that will take the entertainment industry by storm.