October Very's Own and Roots collaborate on a Fall 2016 collection, and it's perfect for a Canadian winter.
OVO and Roots are back at it again, selling the world some Canadian favorites for the season of Autumn. Hitting stores online tomorrow (October 15th), the OVO X Roots Fall 2016 collection includes hoodies, jackets, headwear, and more. Dawning the iconic Canadian Roots beaver icon, October's Very Own is at the forefront of making Canada seem cool to the rest of the world. Drake, who has been acting extra Canadian lately, isn't seen in the pics or video for this campaign, but his sense of nuevo national pride is felt immensely.
Featuring a Views favorite "Summer's Over Interlude," the official video for the OVO x Roots campaign features engineer extraodinaire Noah "40" Shebib leading a group of the OVO mob through the lakes and forests of what we assume is Muskoka, the cottage country just north of the 6ix. Watch below, and get warm this fall with that new new OVO gear.