Nice To Meet You
If you run through Jitta's catalog, one thing that becomes instantly clear is his ability to adapt. He's a Jitt-of-all-trades, if you will, whether he's waxing poetic on alt-rock love ballad samples or full on trap beats. Throughout his young career, he's proved he can do it all, which makes his upcoming mixtape Bipolar even more aptly titled.
Originally from New Smyrna Beach, Florida, he grew up with On The Come Up alumni Bukkweat Bill and eventually moved north to Connecticut for high school. He told us it was a culture shock, coming from the racially charged South to a more open-minded setting in New England. His new surroundings allowed him to expand his music stylistically, branching out into many genres and adding his own personal touch.
Jitta got an early start, gaining exposure with his Big Mike-hosted Be Right Back mixtape while he was only 18 years old. "I was young when shit started popping off. On the Drake tour, I couldn't even get into half of the after-parties because I was too young." At the time, his music centered around what any teenager's would: weed, women and booze. Looking back and comparing it to his new music, he says, "Obviously I'm going to say I don't like my old shit at all, but it was ill. When you're 17 or 18, that stuff is your motive." We could tell by the way he spoke on his previous releases that he was proud of it, but realized it wasn't as deep and meaningful as what he's creating now. Most artists get to work out the kinks and find their true sound within the comfort of their own basement, but Jitta grew up in front of his fanbase. He doesn't seem to have any regrets about his past music, and he shouldn't, as "Drink Face" from that first tape has 232k YouTube views.
After Be Right Back, Jitta had built up enough of a following to garner the attention of Drake, who hand-picked him to be an opener on the Club Paradise Tour. Touring the nation with Drizzy, J. Cole, Meek Mill, 2 Chainz, French Montana and Waka Flocka gave Jitta a taste of what was possible down the road, but he knew he had a lot of work to do. He came off the tour with a renewed perspective and felt driven to increase the quality of his product.
From there, Jitta went through an EDM-infused phase, where he was one of the artists at the forefront of the trap movement. His Jitta On The Trap mixtape landed him a spot on tour with Shwayze, as well as the ear of fellow New Smyrna Beach-native Diplo. "At the time, DJs had really supported me and put my music out there. I started sending out acapellas and that was the music those DJs were making, because it was hot...at the time," he said, in regards to his "Mollylujah"-era. While "Mollylujah" represents a time period in his career that fans loved and responded to, as an artist he felt it was time to mature. He told us, "it was time to make some grown-up music."