A.) Lyricism & Delivery
"I free write a lot, and life itself inspires me - just living."
Next Level Chill Shit
Although Jetpack doesn't allow himself to be restricted by his hometown, his lyricism and delivery is reflective of the southern California environment he grew up in, that beach life. Both his lyrics and flow are focused and levelheaded, and he always seems comfortable on the instrumentals he chooses, whether rapping or singing. Also, he doesn't use an excessive amount of obscenities on the mic, although he's certainly no Will Smith. You'll hear occasional N and F bombs, but not much else, which is refreshing given how commonplace swearing is in popular rap music.
He names Sade as his primary musical influence, and draws further inspiration from '90s Hip Hop, including but not limited to The Pharcyde, Nas, Tupac, Naughty By Nature, A Tribe Called Quest and Grand Puba. As for contemporary artists, he looks up to Blu and aspires to collaborate with him in the future.
If you're looking for an alternative to the hype, lyrically speaking, Jetpack is a safe bet.
B.) Production Choices
Hover Board ft. LB (Prod. By Fly Mafia)
Dapper ft. LB (Prod. By Handbook)
Jetpack's sound is extremely diverse due to the amount of producers he works with, all of them underground talents. At this point, his closest collaborators have been Handbook (of York, UK), EmE, Stan The Beatsmith, Joey Pecoraro, Clear Blue, Brock Berrigan and The Geek Squad, but he's also worked with Fly Mafia, Casey Calhoun, Crayon Stars, Black Mack, Loupo, Muvafux, Glam Shell, .phase, KVZE, a.b., TMILF, Active Tracks, Mugen Sage, The Gamma Bot, Yosef The Soul, MalcolmTheXavier, Klash, Jincallo, Lockbox, Nite Moves, JOS, Kacey Kaliel and Mike Meds. He adapts to each new sound that comes his way with ease.
As Jetpack's career progresses, we have no doubt that bigger producers will start reaching out, although he's already fared extremely well in the underground.
C.) Networking & Collaborations
Stay Out The Way ft. Reem Riches
As far as features go, Jetpack's kept it pretty close to home so far, mostly working with friends and artists from his home state. They include Cliff Savage, Reem Riches of Pushaz Ink (who's collaborated with YG), L3 Spac3man, LB, Mrmrempire, The Natural, Mack Chamberlain, Casual Jamar, and Passport Prin. All of them are underground talents as well, with the exception of Savage, who's managed to rise slightly because of his contribution to the "Jerking" dance movement in Southern California. None of the emcees mentioned are officially part of the Jetpack Movement, though.
As mentioned in the previous section, we have no doubt that bigger names will start hitting Jetpack up once he starts gaining real momentum, and we're confidant he'll choose his collaborators wisely.
D.) Catalogue / Work Ethic
As mentioned in the introduction, Jetpack's already six projects deep, and there are two more on the way - Beyond Infinity, which will be dropping in the coming months, and Long Time Coming, a collaboration with Handbook that will follow it.
Reincarnation was his first official project under the Jetpack moniker, which he released in January 2012. From there, he went on to release Dharma in April, Afterburners in May, Afterburners 2: No Limits in July, The Jetpack Odyssey in October, and finally, Afterburners 3: The Brink in February of this year, which was the first time we featured him. If you do the math, his drive and dedication to the craft become clear - that's six full-length projects in slightly more than a year.
The Afterburners triology is his trademark mixtape series, and there will most likely be more to come. As both he and his movement continue to grow, so will his already impressive catalogue, and we can't wait.
Listen and/or download Afterburners 3 below, and cop the rest of his work here.
E.) Art Direction
All of Jetpack's artwork is handled by designer Eustace Francis, aka Eustace Mamba, who he also considers his right hand man. Mamba is also the head designer for the TrustD clothing brand as well, which we'll elaborate on in the following section. Jeremias Corona is the official videographer for the movement, and has handled the majority of Jetpack's visuals so far. We're looking forward to what they'll come up with once the budget starts to grow.
Peep examples of Eustace's extremely dope single art in the gallery above, as well as several of Corona's music videos below:
F.) Style / Sponsorship
"The 'jetpack' comes from individuality - if you've got a jetpack, you're flying by yourself. The movement embodies that, basically, from the music to the clothes."
Jetpack is an official representative of the growing Los Angeles clothing brand TrustD. As mentioned, Eustace Mamba is the head designer for the company, which is also home to DJ Mustard and Audio Push. With the support of artists on the cusp of the mainstream, it's only a matter of time before the brand starts to see real expansion, and the movement along with it.
Skateboarding culture is an important park of the movement as well, and this is reflected in their style. Although Jetpack doesn't skate himself, they've been developing a team.
Peep examples of TrustD clothing above (including Jetpack merchandise), and visit their online store here.
For The Love (Prod. By Stan The Beatsmith)
There you have it. Jetpack Jones is on the come-up, without a doubt. As mentioned, he has the support of DJ Carisma and Young California. His close collaborator Handbook has a following of 20,000 on Soundcloud, which will inevitably result in more exposure for him. His fan base only continues to expand, as does his movement. He's backed by a strong team of creatives, and once he starts performing live more and touring, we're certain he'll eventually rise up from the underground to spread his message on an international level.
To give you a better sense of the man behind the music, we'll leave you with a recent West Coast Syndicate interview. Peace.
Beyond Infinity is Jetpack's seventh full-length project, and is dropping early this summer. Don't overlook it.