Nipsey Hussle will be selling his mixtape "Crenshaw" at a pop-up shop in L.A. for $100 each.
Nipsey Hussle is gearing up to release a new mixtape, Crenshaw, on October 8th, but he's doing things quite differently when it comes to the release. While it's not uncommon for rappers to make hard copies of their mixtapes, Nipsey is taking that to the next level by selling the hard copies for 100$. Yup.
The rapper is holding a pop-up shop on October 8th in L.A., and will be selling hard copies of the tape (which you will still be able to cop for free online) for the sum of $100-- as he says, it's "the world's first $100 album." Nipsey has offered a thorough explanation defending his decision to sell the mixtape for $100 a pop, read that below via RapRadar.
Will you be supporting Nipsey on this?
It’s 2013 weather we except it or not, buying music is a choice not a requisite. When I think of the psychology behind what makes me purchase an artists album, it’s always a form of reciprocation. Almost like a token of appreciation after I experience the product.
The reason I chose to charge $100 dollars each copy and only start w 1000 units is because I’m tailor making my music for those who are listening…it’s not about stepping outside of what I’m known for in hopes of new discovery. What that means less is fans that are better served. (Kinda like the effect of less kids in a class room leading to a better education)
I’m more or less focused on fully serving the ones that have connected all ready. That being said its a value over volume thing…if I’m goin to offer a product made with no compromise or concession to the platforms (radio, A&R opinion, label bias) ect…ect..then the way we sale it has to change.
As an artist my goal is to inspire…entertain…
It ISN’T the price of the plastic case and polyurethane disc…it’s the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don’t.
I have over 400k followers on twitter 140k on Instagram and 400k on Facebook but what good are they if they don’t mobilize around my releases? if only 1000 of those people are engaged to the point of brand loyalty then that’s who I’m focused on.
That being said: I fux w who fux w me. I have no plans to change up or go left on my people for hopes of a lager audience. And I have a feeling that this 1st 100 will be the evangelist to my cause.
Like Frank Lucas said nobody owns me. We might have to go into the jungle for it to work but once we get it… It’s blue magic.