Nike Unveils New "Unlimited Greatness" Commercial Featuring Serena Williams

Posted by , Sep 1, 2016 at 04:09pm

Unlimited Greatness.


Nike celebrates Serena Williams in the latest “Unlimited” campaign titled, “Unlimited Greatness”. Some of Nike's other memorable "Unlimited Greatness" ads include this one featuring Simone Biles, and the Team USA Basketball x Chance The Rapper commercial.

The new spot chronicles Serena’s amazing career and what makes her one of the most revered athletes of all time. 

In addition, some legendary athletes shared special messages with Serena rooting her on and describing what they love about her and how she transcends the game of tennis. Athletes include: Roger Federer, Simone Biles, Gabby Douglas, Lisa Leslie, Rafa Nadal, Michael Johnson, John McEnroe, Sanya Richards-Ross, Ashton Eaton, Kevin Hart and more.

You can find the athletes' personal messages to Serena below this full breakdown of Serena's “Unlimited Greatness”:

Compton - Serena Williams swung her first racket at the age of three in Compton, California, soon after her family moved from Michigan.

Sister, Outsider - Along with her sister, Williams proved that precocious talent always trumps preconceptions.

Pro - Williams turned pro in 1995, when she was 14.

#304 - Two years later, with a ranking of 304, she beat two top-ten opponents and became the lowest-ranked player in history to achieve this feat.

Winner - In 1999, she claimed her first slam and rose to number four.

Top 10 - The following two years, for the first time, she ranked in top 10.

Paris, London, New York - In 2002, Williams took Paris, London and New York — plus the number one ranking.

Melbourne - A 2003 victory in Melbourne solidified her first “Serena Slam.” 

Injured - Injury briefly derailed William’s game but never her drive. She dropped to number 139 in 2006, struggled with confidence and critics labeled her obsolete.

Struggling - Williams responded by winning Melbourne in 2007, as an unseeded player, completing the year among the sport’s top ten.

#169 - After another bout of injury she declined to 169, but quickly battled back and resumed her ascent 

done, comeback, focused - In 2013, she became the oldest player ever to earn the rank of number one.

#1 - Williams held the top spot through 2014 – the second woman to retain it for a full year – and took her sixth title in New York.

Legend - Today, she is revered as the greatest and her influence transcends the game of tennis.

Unlimited Greatness.

Nike celebrates Serena Williams in the latest “Unlimited” campaign titled, “Unlimited Greatness”. Some of Nike's other memorable "Unlimited Greatness" ads include this one featuring Simone Biles, and the Team USA Basketball x Chance The Rapper commercial.

The new spot chronicles Serena’s amazing career and what makes her one of the most revered athletes of all time. 

In addition, some legendary athletes shared special messages with Serena rooting her on and describing what they love about her and how she transcends the game of tennis. Athletes include: Roger Federer, Simone Biles, Gabby Douglas, Lisa Leslie, Rafa Nadal, Michael Johnson, John McEnroe, Sanya Richards-Ross, Ashton Eaton, Kevin Hart and more.

You can find the athletes' personal messages to Serena below this full breakdown of Serena's “Unlimited Greatness”:

Compton - Serena Williams swung her first racket at the age of three in Compton, California, soon after her family moved from Michigan.

Sister, Outsider - Along with her sister, Williams proved that precocious talent always trumps preconceptions.

Pro - Williams turned pro in 1995, when she was 14.

#304 - Two years later, with a ranking of 304, she beat two top-ten opponents and became the lowest-ranked player in history to achieve this feat.

Winner - In 1999, she claimed her first slam and rose to number four.

Top 10 - The following two years, for the first time, she ranked in top 10.

Paris, London, New York - In 2002, Williams took Paris, London and New York — plus the number one ranking.

Melbourne - A 2003 victory in Melbourne solidified her first “Serena Slam.” 

Injured - Injury briefly derailed William’s game but never her drive. She dropped to number 139 in 2006, struggled with confidence and critics labeled her obsolete.

Struggling - Williams responded by winning Melbourne in 2007, as an unseeded player, completing the year among the sport’s top ten.

#169 - After another bout of injury she declined to 169, but quickly battled back and resumed her ascent 

done, comeback, focused - In 2013, she became the oldest player ever to earn the rank of number one.

#1 - Williams held the top spot through 2014 – the second woman to retain it for a full year – and took her sixth title in New York.

Legend - Today, she is revered as the greatest and her influence transcends the game of tennis.

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