Nike Reports $790 Million Loss Amid COVID-19 Pandemic

Nike is also announcing mass layoffs as they look to restructure.

BYAlexander Cole
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Unfortunately, the Coronavirus pandemic has led to mass destruction throughout the world. While this destruction is more figurative, there is no denying that there have been hundreds of thousands of deaths, as well as the closure of countless businesses. Even some of the biggest companies in the world are feeling the negative effects of the virus, including sportswear giant, Nike.

Recently, the brand sent out a company-wide email in which they revealed that their fourth-quarter earnings show a $790 million loss in net profit. Despite this loss, they were able to make $6.3 billion in revenue and even saw a 75 percent increase in online sales.

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From there, Nike noted that they would be cutting jobs although they assured people that it had nothing to do with the virus. Instead, Nike noted that they want to restructure in order to become much more efficient. It seems as though they want to streamline their efforts and job cuts are the best way to do this.

In a statement, Nike promised to give dismissed employees a generous severance package that aligns with the goals and beliefs of the brand.

This isn't an ideal situation for anyone although it is yet another example of how the world is changing, especially when it comes to the job market.

[Via]


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About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.