Nike Denies Involvement In Lil Nas X's Air Max '97 Sneaker

Nike is backing away from Lil Nas X following backlash to his new Air Max '97.

BYCole Blake
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Nike has denied any involvement in Lil Nas X's collab with MSCHF for a new Air Max '97 that is being referred to as "Satan's Shoes" and reportedly contains a drop of blood in the midsole. The sneakers have been a target of right-wing pundits and politicians who have criticized Nas for "destroying our youth," as Candice Owens puts it.

"We do not have a relationship with Little Nas X or MSCHF," Nike said in a statement. "Nike did not design or release these shoes and we do not endorse them."

Kevin Winter / Getty Images

The announcement of Nas's new sneakers come just days after releasing the single "Montero (Call Me By Your Name)." The song is accompanied by a music video that features satanic themes.

South Dakota Gov. Kristi Noem called out Nas, implying that the sneaker is corrupting kids' "God-given eternal soul."

"Our kids are being told that this kind of product is, not only okay, it's 'exclusive.' But do you know what's more exclusive? Their God-given eternal soul," Noem wrote on Twitter in response to the sneakers. "We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win."

Nas fired back with several tweets of his own.

https://twitter.com/_/status/1375532655551389696

[Via


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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.