Nas Makes Big Money Moves Alongside Google In $20M Investment

Nas and Google put in on a $20M investment into African mobile games publisher Carry1st.

BYAron A.Jan 20, 202227.5K Views

Nas' accomplishments in hip-hop don't go unrecognized. Outside of rap, he's made some serious power plays and investments. We've heard him rap about being the Cryptocurrency Scarface on DJ Khaled's "Sorry Not Sorry" alongside Jay-Z. A founding member of Queensbridge Tech Investment, Nas' investment portfolio continues to grow every year.

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The rapper's latest move involves a $20M investment alongside Google. Per Hollywood Reporter, Nas and Google both put in on a $20M investment for African mobile games publisher Carry1st. The new round of investment will be dedicated to expanding Carry1st's content and engineering teams.

Carry1st co-founder and CEO Cordel Robbin-Coker explained that the new group of investors are not only bringing the financial backing needed to expand the company but a level of knowledge that will be valuable to grow the brand.

"We’re excited to partner with this world-class group of investors who, in addition to capital, bring expertise across gaming, fintech, and web3,” Carry1st co-founder and CEO Cordel Robbin-Coker said in a statement. “In 2021, we launched multiple games and digital commerce solutions achieving really strong growth. Together we can accelerate this growth and achieve our goal of becoming the leading consumer internet company in the region.”

Along with Nas and Google, game developer Riot Games and venture capital firm Andreessen Horowitz have also joined in on the latest round of investment for Carry1st.

[Via]

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Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.