UltraBoosts coming soon to MiAdidas.
The beloved Adidas UltraBoost 3.0 will soon be available for customization via the MiAdidas website and it will feature the limited edition "multi color" primeknit option.
Judging from the teaser photos, it looks like consumers will be able to choose from either a white, black or navy cage and heel counter to accompany their very own "Multi Color" UltraBoosts.
Adidas has not yet announced how much these personalized UltraBoosts will cost or when exactly they'll be available, but the Senior Concept Creator at Adidas Brooklyn, Federico Maccapani, has announced that this option will be open only in New York, Tokyo and Shanghai, at least initially.
Hopefully there will be even more options and availability for the UltraBoosts in the near future.