Mac Miller explains how the indie route and utilizing social media worked best for him.
The Rostrum Records rascal shared his success story with MTV's new series, “This Is How I Made It.” Mac Miller, who is known for having avoided major record labels, recalls performing acappella at a summer camp talent show. That's when he knew what his lifelong goal would be.
“On one of them I stood up and like did an acappella verse and rapped for the whole camp and just killed it,” Miller told MTV. “And I remember just that feeling of getting over my nerves and performing for a crowd with me being like, ‘Okay, this is what I wanna do for the rest of my life.’” The Pittsburgh rapper then admitted he always knew that a major label wouldn't be of any help to him.
“I saw the ticket to making it was being signed to a record label. There was kinda just no way that was gonna happen, I couldn't figure out how to do it,” said the rapper. “That’s when I took to Facebook, Twitter, and YouTube to try and build a following. So I always just wanted to flood the internet with material and content and character and personality. I wanted people to know who I was and know what I was about and kinda let people into my life a little bit.”