Mac Miller explains how the indie route and utilizing social media worked best for him.
The Rostrum Records rascal shared his success story with MTV's new series, “This Is How I Made It.” Mac Miller, who is known for having avoided major record labels, recalls performing acappella at a summer camp talent show. That's when he knew what his lifelong goal would be.
“On one of them I stood up and like did an acappella verse and rapped for the whole camp and just killed it,” Miller told MTV. “And I remember just that feeling of getting over my nerves and performing for a crowd with me being like, ‘Okay, this is what I wanna do for the rest of my life.’” The Pittsburgh rapper then admitted he always knew that a major label wouldn't be of any help to him.
“I saw the ticket to making it was being signed to a record label. There was kinda just no way that was gonna happen, I couldn't figure out how to do it,” said the rapper. “That’s when I took to Facebook, Twitter, and YouTube to try and build a following. So I always just wanted to flood the internet with material and content and character and personality. I wanted people to know who I was and know what I was about and kinda let people into my life a little bit.”
Playing the game on his own terms has certainly paid off. He's charted on Billboard and his latest effort, Blue Slide Park, did well in its very first week.