Massive Brawl Breaks Out At NikeLab's "Doernbecher" Air Jordan 7 Release

Waited in line for hours just to get punched in the head.

BYKyle Rooney
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There's a reason why most of the highly coveted Nike, Air Jordan and Yeezy releases nowadays are handled with supreme caution, raffle systems and reservation apps. In case anyone forgot, this weekend's "Doernbecher" Air Jordan 7 release at NikeLab in SoHo serves as a good refresher. 

The snow and cold weather didn't deter many sneakerheads from showing up outside of NikeLab's 21 Mercer Street location and when everyone was packed in between the barricades like sardines tensions were running hot; before long a few haymakers were thrown and all hell broke loose. 

As seen in the video, the fight ultimately spilled over into the street and everyone involved lost their place in line while cooler heads prevailed and moved up to take their place.

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About The Author
<b>Sports &amp; Sneakers Writer</b> <!--BR--> New York born and raised. Long-suffering Knicks, Mets &amp; Jets fan who fell in love with sneakers when Allen Iverson laced up the 11s at Georgetown. Commissioner of one of the premier fantasy football leagues in the USA.