Mass Appeal India's Divine Drops New Project "Kohinoor" Ft. Dave East & More

Mass Appeal India's first signee unleashes his latest project, "Kohinoor."

BYAron A.
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Hip-hop's global expansion has touched every single corner of the world since its humble beginnings in the Bronx. With artists like Jay-Z, Nas, Snoop Dogg, and more having an international impact, they've inspired people from all over the globe to tell their story through rap and hip-hop. Reggaeton's in the midst of the mainstream resurgence, Korea and China have seen success in America, and even Europe's hip-hop scene is thriving. 

Earlier this year, Nas announced Mass Appeal's partnership with Universal Music India to launch an Indian division of the hip-hop label. The first matter of business was signing Divine who's been making serious waves in India already. Today, he released his first project through the Mass Appeal India, Kohinoor. The eight-track project is his formal introduction to the international market as he recruits Dave East and Gully Gang members to assist him on Kohinoor.

"I wanted to give my fans my side of the story, to move the curtain and let them see what my life is all about. I have learnt some truths the hard way, and I have no regrets in life," he said in a statement.

Check out Kohinoor below. 


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About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.