It looks like Lil Wayne is expanding his fashion empire outside of Trukfit. The New Orleans rapper has partnered up with Parisian watch and accessory company wize&ope.
Weezy is now a “major shareholder” in the brand wize&ope, which was created by two Parisian businessmen, Victor Louzon and Benjamin Bettane. Wize&ope, which is named after two fictional characters who came from outer space, offers its flagship watch, as well as other sunglasses, toys, headphones and accessories. Wayne celebrated his new partnership by stopping by the company's flagship store in Paris the other day. Weezy had this to say:
“My personal style, as well as my everyday lifestyle, has always been about individuality and being open-minded. I was drawn to wize&ope because of their amazing design, fresh packaging and their support of individuality. I’m excited to bring wize&ope watches stateside and inspire their future collections.”
wize&ope is currently available throughout Europe and Asia, and will debut with Lil Wayne as its brand ambassador in North America in February 2014. For more details, check out their site wizeandope.com.
[Via]
