Lil Durk, King Von, Booka600, Memo600 Are Loyal To The Crew In "JUMP" Visual

The track comes from the recently released project, "Only The Family & Lil Durk Presents: Loyal Bros."

BYErika Marie
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We're receiving more from the Only The Family crew now that the music video for "JUMP" has been released. The track appears on the collective's recently released Loyal Bros compilation and once again, Lil Durk makes sure that King Von is immortalized through his music. We've previously reported on Von's untimely shooting death in Atlanta back in November, and Durk, along with several of Von's loved ones, has made it their mission to continue his legacy.

On Monday (March 15), the visual for "JUMP" by Durkio, Von, and Booka 600 featuring Memo600 was released and in the Crownsoheavy-directed clip, each artist is given their moment in the spotlight. The video shows them each playing their part in a deal as they set the stage for Loyal Bros, spitting bars about holding things down and staying true in a game that only looks to take them out. Check out the visual to "JUMP" and let us know what you think.


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About The Author
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.