Kim Kardashian Reveals Kanye West Came Up With "SKKN" Design

The skincare and fashion icon revealed how her ex-husband help design her new brand.

BYGabriel Bras Nevares
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Kim Kardashian is one of the busiest figures in the fashion world right now, with her "SKIMS" clothing brand and "SKKN" skincare line gaining more notoriety and fame every day. In a recent Instagram video where she showed off the BTS creative process for SKKN, complete with mood boards and packaging models, Kim spoke about how her estranged ex-husband, Kanye West provided creative input for her brands.

"And of course, my creative process wouldn’t have been complete, and I always give credit where credit is due, without Kanye, without Ye,” said the 41-year-old icon. “He brought his team and introduced me to Willow and we came up with the new name, that was actually his idea and the packaging shapes were his and even the fonts he did just like SKIMS.”

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It's interesting to see Kim give Ye props for his contributions, especially given the two's tumultuous divorce process and various social media battles and controversies. Still, the Kardashian mogul has a few controversies of her own to handle when it comes to SKKN, including a 2021 cease and desist from Beauty Concepts LLC over the brand name and criticisms that it is too similar to Lori Harvey's "SKN by LH" brand. Some fans have even claimed that she only gave Kanye credit so he would take the fall for these issues.


Kim Kardashian Reveals Kanye West Came Up With "SKKN" Design

Whatever the case, Kim gave credit where credit was due, and amid so much news about their break-up and how it's affecting them, at least it seems they are there for each other in the business sense. Check out the video clip from Kim's IG stream below.



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About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.