Kid Cudi has never been afraid to be himself and try different business ventures outside of the music industry. With recent stints on CBS’ show 'Scorpion', as well as the upcoming film "Vincent-N-Roxxy", Cudder is now getting himself involved with popular handbag company, Coach, and becoming the face of their Dreamers campaign

The campaign will also feature actress Chloe Grace Moretz and will run in March publications of some magazines. According to the campaign’s creative director, Stuart Vevers,

“Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring ’15 men’s collection.”

Check out some photos from the upcoming campaign in the gallery above.

[Via TheFader]