Kendrick Lamar got a massive boost after his legendary Grammy performance.
If you are disappointed that Kendrick Lamar did not win Album of the Year, Song of the Year, or Best Music Video, take solace in the fact that To Pimp a Butterfly album sales are up a whopping 411% since the Grammys.
According to HDD, virtually every album received a boost in sales in the week after the Grammys. Only two albums received a bigger boost than TPAB: Alabama Shakes' Sound & Color (nominated for Album of the Year) is up 494%; Tori Kelly's Unbreakable Smile (nominated for Best New Artist, showed displeasure at Swift's victory) is up 418%.
By comparison, Taylor Swift's 1989, which beat out To Pimp a Butterfly for Album of the Year, is up a mere 115%. Suck it Swift!!!!
Relive Kendrick's legendary Grammy performance here.