Kendrick Lamar's "Be Ventilated" Reebok Commercial

Kendrick Lamar is a very serious dude, even when he's starring in a shoe commercial. The To Pimp A Butterfly rapper narrates the new ad for his sponsors, telling us “to do things a little different” and not to “sit idly by while the powers that be tell us how to live," as well as something about "spineless sub-tweets". 

Anyway, the ad is for the K-Dot-endorsed Ventilator sneaker, which you'll get a look at by the end of the ad. The Lamar reboot comes in honor of the line's 25th anniversary. Look out for the shoes to be everywhere very soon.