Kendrick Lamar released one of the most anticipated records of the year a couple months back when the powerful “i” impacted our headsets out of nowhere. Capitalizing on K Dot’s popularity and the record’s self-empowering message, the NBA has decided to go ahead and use the song in their 2014-2015 promo ads.
With the NBA season kicking off tonight (or really yesterday), TNT has decided to share their intro into the season’s opening ad campaign, which featured K Dot performing his self-empowering record “I”, while flashes of NBA stars doing their thing cross the screen.
Check out the commercial above.
In other related news, Kendrick just hopped on Jay Rock’s brand new record “Pay For It”, which you listen right here on HNHH.
