Kendrick Lamar releases a lyric video for "i."
The lead single from Kendrick Lamar's upcoming album, "i," has surely been one of the most controversial and talked-about tracks of the year, with warring factions of fans and haters endlessly debating the merits (or lack thereof) of the Isley Brothers-sampling track. Today, the track gets a lyric video.
Mostly consisting of shots of people doing the heart shape with their hands (as is included on the single artwork), the lyric video is a bit more involved than most other content in its class -- but that's Kendrick for you. Capping off with a live shot that feeds into the image itself, the "i" lyric video is truly something to behold.