Yesterday you may have noticed several celebrities/artists post images of themselves on Instagram, showing off how whatever it is they do when they're rocking their Calvin Klein underwear. The brand has been pushing the #mycalvins hashtag for a minute now, but they're taking it to a new level with the star power they've tapped for this 2016 global ad campaign.

Among the artists Calvin Klein have harnessed to fuel their brand, we see Kendrick Lamar (taking a selfie at that!), Fetty Wap, Joey Bada$$, Justin Bieber and FKA Twigs. Have they got the culture on lock? Additionally, a few models were tapped for the campaign too including Kendall Jenner and Abbey Lee.

Take a look at some of the ads supporting Calvin Klein's movement in the gallery above. All photos were shot by Tyrone Lebon.