In September, we got the news that there wouldn't be anymore print editions of XXL Magazine, but thankfully, we learned a few weeks later that wasn't going to be the case. Now the first edition under XXL's new ownership is about to hit shelves, and none other than Kendrick Lamar is gracing the cover. 

Clad in an "i" hat to promote his new single, K. Dot is featured in an article titled "In My Own Words." A quote is also visible, and it reads:

"So you ask yourself in the midnight hour, 'Who am I? Is this really what I'm supposed to be doing? How did I get here? Why am I doing this? What's my responsibility?' It's a real trippy thing, you feel me?"

Watch a video announcing the cover below.

[via]