After tweeting out a mysterious link last week, Kendrick Lamar has finally revealed what it was about: pop-up shops in various cities across North America. 

The dates and times seem to coincide with his tour stops in select cities, with the first one scheduled for July 14th in Dallas, TX. It adds a new layer to an already-successful tour of a greatly successful album that is the biggest of the year (so far). For those who won't be in one of the pop-up shop cities, you can always grab some of the new DAMN. merch that has already been released via the TDE website.

Check out information about the pop-up shops here.