Kanye West Teases Upcoming "Free Lil Pump" & "I Love It" Merch

Kanye West is on the "Free Lil Pump" train.

BYAron A.Sep 17, 20182.4K Views

A few weeks ago, Kanye West listed Lil Pump as one of his favorite new artists out right now. Shortly after, he premiered the music video for their collaboration, "I Love It" at the inaugural PornHub Awards. As Kanye West gears up to release an accompanying set of merchandise to go with the viral single, he's also using the clothing to call on Lil Pump's freedom.

Kanye West has some merchandise to accompany the release of his Lil Pump collabo, "I Love It." The rapper shared screenshots of a text conversation with his designer, Cali. Cali sent photos with the cover art on the front with "I WANNA CUM MOTHA FUCKA" and the song's titled printed on the back. In addition to the "I Love It" merch, Kanye suggested making a "Free Pump" t-shirt since the young rapper is behind bars.

Kanye West and Lil Pump's collaboration, "I Love It" recently broke the record for having the biggest first-week debut for a hip-hop music video. The song garnered 80M views in the first week. The two broke the record that was previously held by Childish Gambino's "This Is America."

Unfortunately, Pump hasn't been around to witness the song's success. Earlier this month, he announced that he would be going to jail for a few months for violating in probation in Los Angeles.

Peep the previews of Kanye's upcoming "I Love It" merch below.

https://www.instagram.com/p/BnzrEyThlyn
https://www.instagram.com/p/BnzrJIFh_pX
https://www.instagram.com/p/BnzrNMhhUou
https://www.instagram.com/p/BnzrTjvBgOd
https://www.instagram.com/p/BnzrYg4lLuB
https://www.instagram.com/p/Bnzrb6hh9gR

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About The Author

Aron A.

Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.