Kanye West spoke of his vision for his design company, DONDA during his appearance on Ellen.
Kanye West stopped by Ellen's show to premiere the (already divisive) video for "Bound 2" today, but also stuck around for an interview on the talk show. The questions were what you would expect from Daytime TV, with Ellen attempting to humanize Kanye for her audience, giving him the opportunity to introduce himself as a loving boyfriend and father.
As contrived as the interview attempted to be, Kanye is always one to speak his mind, and ended up going on another roundabout, but nonetheless inspiring tangent about his creative process.
“I think a misconception that people have about the way I create is that it’s an I, I, I thing,” said Kanye on the production of his Yeezus tour. “And the reason why I created DONDA, which is a content experience and product company, was to create a think tank with other amazing artists and let us bounce ideas and no one has reign. It’s just the best idea wins…We all talk about it and come up with the best ideas together. We collect our thoughts and the reason why I think that I can have an opinion [in] another field like film or fashion is because my plan is not to become the best fashion designer or the best filmmaker."
Yeezy then explained that he had aspirations to make DONDA 'the new Disney', and once again listed some of his current idols, including Jesus Christ.
"It’s just to take a perspective that I have off the energy that we’ve created online, in the streets, through street culture, through clothing, through vibes, swag, music, sonics, pushing the envelope... and then apply that to create the new Disney. And then I get a lot of backlash for comparing myself to Steve Jobs, but that’s my dream and that’s one of my idols. Like Jesus Christ, my dad, and Steve Jobs, and stuff are like my idols. And I want to be like that one day.”
Watch the full interview below.