Kanye West to launch YEEZI?
Lets be clear that this stands as only a rumor at the moment, but it certainly make sense. According to KicksOffCourt, Kanye West has inked a clothing line deal with ADIDAS/ Y-3 and he’s calling it YEEZI.
During his Wednesday night show at the Barclays Center, Kanye went on a rant dissing Nike CEO Mark Parker, and later mentioned that he signed a new deal for a clothing line, which he’s been wanting to do for a while now. 'Ye stated,
“You see me in interviews how I want to do clothes… I want to let you know I signed my deal a week and a half ago.”
Last Spring, Kanye spent time at the 2014 Mercedes Benz NYNW show, and built a relationship with Y-3 lead designer Yohji Yamamoto, with many speculating that their relationship continued past the show and ultimately led to ‘Ye’s new rumored deal with the three stripes.
We’ll keep you updated as more details emerge, but if this holds true, this is a big W for ADIDAS.
[Update: Deal Confirmed]
Kanye West has confirmed his deal with ADIDAS in an interview with Angie Martinez. Yeezy let the announcement slip when describing his new business outlook.
"The old me without a daughter might have taken the Nike deal, because I just love Nike so much... the new me with a daughter, takes the ADIDAS deal, because I have royalties, and I have to provide for my family," he said, before realizing he'd revealed too much.
While he refrained from putting anything else on the record, 'Ye did have some characteristically big claims about his new signing. "Whatever's official, not official, what y'all going to see is, I'm gonna be the Tupac of product."
Watch the interview below.