Kanye West's film "Cruel Summer," based off the G.O.O.D. Music compilation album of the same name, premiered at Cannes on Wednesday.
The 30-minute short film starred his G.O.O.D. Music signee Kid Cudi, playing a "car thief who falls for a blind Arabian princess." Using seven screens to display the film, each screen would come in and out of use, showing the shot from different angles.
In his speech before the film, Kanye explained his use of the seven screens, "It related to a post-Steve Jobs, post-Windows era, where we're always on our BlackBerry in a ball game or at the movies," West said. "I was very particular about having the screens separate, where your mind puts the screens back together, the way you put memories together. I'm not the best director in the world, but I had an idea that I thought would be amazing to inspire people, like a dream of one day this being the way people watch movies. You know, [Quentin] Tarantino doing a movie like this or a horror movie like this, animation, 3-D ... in this form that surrounds you. People want to go back and see it more and more because they missed something to their left or to their right, and it feels more like the experience of life."
Cruel Summer is similar to 'Ye's first short film, Runaway, in that it plays like an extended music video, with not very much dialogue, plenty of striking visuals to go along with a dope soundtrack.
The film was shot entirely in Qatar in the Middle East, with help from director Alexandre Moors, who also worked with Yeezy on Runaway.
Although the short film premiered at Cannes, it is not part of the competition or part of the official screenings, and is now open to the public until May 25th.
[Kanye West & Kim Kardashian at the premiere of Cruel Summer on May 23rd]